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In recent years, the fashion industry has been facing a lot of criticism for its negative impact on the environment. However, the industry is now making efforts to reduce its carbon footprint and promote sustainable practices. As we celebrate Earth Day, it's worth taking a look at how The Fashion Circle has contributed to this global event.

For the last 12 months, we’ve partnered with Ecologi, a platform that allows individuals and companies to offset their carbon footprint and support reforestation projects. Ecologi has been a significant player in the fashion industry's sustainability efforts. Many fashion brands have partnered with Ecologi to offset their carbon emissions and promote sustainable practices. For example, our client Neon Rose which specializes in sustainable and ethical clothing, has pledged to offset its carbon footprint through Ecologi. Through its partnership with Ecologi, the brand has supported reforestation projects in Madagascar, Indonesia, and Mozambique.

Similarly, the online retailer, ASOS, has also partnered with Ecologi to offset its carbon footprint. The brand has committed to reducing its emissions by 30% by 2030 and has already offset over 100,000 tonnes of CO2 through Ecologi.

In addition to partnering with platforms like Ecologi, several fashion brands have launched sustainability initiatives to reduce their carbon footprint. For instance, the luxury brand Gucci has set a target to become carbon neutral by 2022. The brand has invested in renewable energy, eliminated the use of hazardous chemicals, and implemented sustainable packaging practices.

Another brand that has made significant strides in sustainability is Adidas. The sportswear brand has committed to using only recycled polyester in its products by 2024 and reducing its carbon emissions by 30% by 2030. The brand has also launched a program called "Parley for the Oceans," which involves using recycled plastic waste from the ocean to produce sportswear.

Individually, you can also take steps to reduce their carbon footprint by using a carbon footprint calculator and start making changes, no matter how little. There are several online tools available to help you calculate your carbon footprint, such as the Carbon Footprint Calculator or the Global Footprint Network's Ecological Footprint Calculator. These calculators take into account factors such as energy consumption, transportation, diet, and waste to provide an estimate of your emissions. After identifying your carbon footprint, you can take action to reduce it by implementing sustainable practices in your daily life.

The fashion industry has made significant efforts to reduce its carbon footprint and promote sustainability, including our agency, and brands have pledged to offset their carbon emissions and implement sustainable and practices. Personally we can also take steps to reduce their carbon footprint by adopting sustainable lifestyle choices and as we celebrate Earth Day, it's essential to recognize the role of the fashion industry in promoting sustainable practices and protecting the planet.