One common challenge our clients face is increasing their average order value (AOV). They often come to us seeking solutions, and our most recent project with one of our clients was no different. With their latest collection flying off the shelves, they wanted to capitalise on this and add a way of getting their matching accessories (and other styles) into more customers carts!
The answer is product upselling and we've work with an app that is ideal for this by Revy - Unlimited Smart Up sell offers!
Upselling is a proven strategy for growing your profit margin without the need for more traffic. By introducing your customers to matching styles in your latest collection or highlighting complementary products they may be interested in, you open up the possibility of larger purchases.
For instance, let's say you've launched a new fashion line. With our exclusive Click-Show feature, you can present the right products at the right time to the right customer, thus creating immediate traction for your new collection.
Let’s delve a little deeper into this app and the way we’ve used it for this client and others: Mastering the Add-to-Cart Moment
The add-to-cart moment is crucial, and it's the perfect time to upsell complementary items. By offering discounts or showing comparison price discounts at this stage, you can substantially boost your conversion rate. With the Revy app and offers in place we’ve added an extra 181 Add-to-carts in the last two weeks alone!
Harnessing Shopify Al for Autopilot Offers
To make the process even more seamless, the app integrates with Shopify Al. This allows us to create auto-pilot offers, using the intelligence of the platform to pick the best combinations of offers, ensuring maximum return on investment.
Unleashing Offers with Discounts
Who doesn't love a good discount? By creating offers with attractive discounts, you can significantly increase your conversion rate, making your customers feel like they're getting a great deal while also helping you sell more. For the client we mentioned earlier, we offered a 10% off discount, which has generated nearly £4k in sales in the last 30 days alone!
Upgrading Rather than Upselling Offering customers a chance to upgrade their products is another way to increase AOV. By
suggesting a higher value product or service, you can both improve customer satisfaction and increase your profit.
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