User-generated content (UGC) plays a critical role in influencing consumers' buying decisions - This rich content type - from customer reviews and photos to influencer endorsements - is the digital equivalent of word-of-mouth recommendations, acting as social proof that builds trust in your brand and its products.

Today at Fashion Circle HQ, we are buzzing with excitement, for one of our stores have been chosen for early access to the Shopify One-Page Checkout. Our dedicated team is currently dissecting this new feature, but while they're at it, we thought it fitting to offer you an in-depth exploration of this cutting-edge addition to the Shopify platform.

One common challenge our clients face is increasing their average order value (AOV). They often come to us seeking solutions, and our most recent project with one of our clients was no different. With their latest collection flying off the shelves, they wanted to capitalise on this and add a way of getting their matching accessories (and other styles) into more customers carts!

In today's digital landscape, influencer collaborations have emerged as one of the most powerful marketing tools, with a reach spanning across platforms like TikTok, Instagram, and Pinterest. Brands are eager to tap into the devoted audiences of these influencers, but the path to success isn't always clear-cut. Below, we've compiled five crucial strategies to ensure successful collaborations with influencers.

In the dynamic world of fashion, staying ahead of the curve is a must. As brands seek to connect with their audience on social media, time, consistency, and quality content are of the essence. That's where Sked, a cutting-edge social media management tool, enters the picture. Here, we spotlight how we effectively employed Sked for one of our clients and the impressive results that followed.

Explore the rise of subscription-based eCommerce businesses and the role of Recharge, a tool facilitating this trend. We're currently implementing this service for a client, proving its value in customer management, seamless integration, and revenue generation. Join us as we delve into Recharge and its benefits for subscription commerce.

Each week, we'll tackle websites we've come across or have been asked to review, providing solutions geared towards enhancing your website's performance or user experience. This week, we're spotlighting Norton Barrie.

In today's fiercely competitive online landscape, search engine optimization (SEO) is vital for any website striving to make a mark. Ensuring that your website ranks high on search engine results pages (SERPs) can significantly boost organic traffic and ultimately lead to conversions. One of our clients recently approached us with a project to enhance their website structure according to SEO best practices and optimize URLs for a more SEO-friendly presence.

Google Analytics 4 (GA4) is the latest, cutting-edge analytics platform designed to provide a holistic understanding of user behaviour across multiple devices and platforms. Transitioning to GA4 is crucial as it boasts advanced features, such as AI-driven insights, enhanced privacy controls, and a more flexible event-based data model.

Digital marketing is a rapidly changing and intricate field, continually adapting to new tools and technologies. Among the most recent advancements is the integration of powerful AI in search engines, chatbots, browser extensions, and more. The AI competition has intensified with the introduction of Google's BARD, Microsoft's AI Assisted Bing Search, and Chat GPT, which grew faster than any other platform, reaching over 100 million users within two months of its launch.

For the last 12 months, we’ve partnered with Ecologi, a platform that allows individuals and companies to offset their carbon footprint and support reforestation projects. Ecologi has been a significant player in the fashion industry's sustainability efforts.

Investing in the various elements of your tech stack is a crucial step to finding success for your Brand, since your tech stack gives your product team the tools it needs to build and maintain your website, and to make sure it continues to meet customer needs.

As great as Shopify is, ultimately there will be parts of your theme that won’t cover everything your brands needs. This is where integrating certain apps can plug in those gaps and ultimately increase everything from customer engagement, sales to streamlining housekeeping.

Reviews, a source of pain, frustration, and certainly surprise. We've all experienced them, and left them at some point.

We've looked at results from the most well known providers in a case study across the last 30 days to find the answer, but first who are these companies, and what are their USP's?

So how does Shopify 2.0 fit into all this? Quite easily and we've translated it from dev speak to get you the key updates in a language you can understand.Shopify 2.0 now lets you add sections to almost ever part of your website.

The last few months we’ve been busy with a new Shopify integration and now we've successfully launched one of our clients onto John Lewis and Partners.

TikTok continues to rise and compete with the more established social media platforms. If your brand isn’t already on there then it definitely should be on your to do list!

So you have a TikTok shop, and like one our latest clients your sales have taken off. Which is great, until you start realising how will you make this work alongside everything in else in your business.

Ragazzi needed a new website that could translate their personalised in-store shopping experience to an online space as well as grow quickly with them. Originally starting off on the Visualsoft platform, they soon came to release the limitations of the platform and frustrations with the after service, not to mention the high costs associated.