Post date :
Apr 21, 2023
Tech Stack Brand Checklist
Investing in the various elements of your tech stack is a crucial step to finding success for your Brand, since your tech stack gives your product team the tools it needs to build and maintain your website, and to make sure it continues to meet customer needs.
Unsure where to start or looking for ways to improve your current set up? No problem, we have a list of our top ten out of the box tools which are always on our hit list.
Data insights to drive your business
We only work with Shopify as it’s user friendly, flexible to customise and easy to scale with.Shopify works by centralizing your product data, customers, and operational tasks in one system that connects to all of your sales channels seamlessly. Once the essentials are in place, Shopify makes it easy to explore and expand into new product lines and sales channels. It allows you to sell both online with your own website and/or in person using a point of sale app, meaning it can streamline your business into one system.
Move fast with automations, real-time audience segmentation, and customizable campaign templates.
The number one email marketing tool, one we can’t live without! Klaviyo's most notable features include data integration and storage, segmentation, A/B testing, a drag-and-drop email builder, and reporting.
A powerful website design tool made for your store
Need to make a custom page, but not change your theme? PageFly gives you a wide variety of diverse features that allow you to build a beautiful pages that are infinitely customisable and yet seamlessly fit in to your theme, automatically picking up global styling, keeping your page on brand..
With the Klarna app, you can pay in 3 interest-free instalments
4. Klarna and Clearpay
Buy now, pay later options are alternatives to credit and gives customers the flexibility to shop what they want, when they want. They can split the cost of your purchase into 3/4 smaller payments with Klarna or Clearpay, and never pay any interest. This is invaluable whilst customers are ever more managing their finances during these challenging times.
Canva makes it easy to create professional designs
Don’t get me wrong, we love Photoshop and the Adobe suite, and their power and influence is usually unrivalled. However the learning curve to get to grips with these programs can take years, and when art work is need in a flash, this is where Canva comes. Canva is the powerful user-friendly design tool that can help you create high-quality visuals for your content.
Canva makes graphic design simpler and can create everything from social stories, videos to mockups quickly and easily. Creating material for various sizes is made easier with pre-built size templates and the quick resizing tool meaning you can scale content at ease.
See your projects from every angle with Board, Timeline, Table, Calendar, Dashboard, Map and Workspace views
Need help setting up workflows for your ecommerce team? Trello is the visual tool that empowers your team to manage any type of project, workflow, or task tracking. Add files, checklists, or even automation: Customize it all for how your team works best.
Instagram Story Scheduling and Automatic Posting
Bar far the best tool for managing your socials with everything you could need and more. Even though they started off with just Instagram-, it doesn’t mean Instagram-only. Sked Social offers management for, Facebook, TikTok, Twitter, YouTube, Pinterest, LinkedIn, and more. Not only that uou’ll be the first (and sometimes only) to get access to new capabilities. For example, real auto-posting of Instagram stories with link stickers is easy with Sked and the new social inbox for messaging and comments across multiple accounts.
Work efficiently with teammates, stay in sync on projects, and keep company data safe—all in one place.
deal for storing artwork, and other files plus sharing with external agencies with ease and security. Dropbox keeps you or your team in sync by providing a centralised place to securely store documents, manage data access and work together on projects.Tap Cart functions as an additional sales channel for your Shopify store.9. Tap CartInstantly turn your Shopify store into an epic mobile app, no coding required. Engage your best customers with push notifications, instant loading, app exclusive deals. Intuitive interface, real-time store sync, unlimited push notifications, and more.Tap Cart functions as an additional sales channel for your Shopify store.10. Reviews.ioOur favourite review platform, Reviews.io enables you to collect both verified Product & Company reviews, including photo reviews from your customers too. These images can then be used across your marketing material in ads, on social networks. Also review widgets are often difficult to fit in with your website design, however we find Reviews.io the best to work with design wise and showcasing your reviews.Not on the list?These are just some of our favourite apps we have found, however we do create our own apps when those often-bespoke situations arise. Either way your business flows, we can always find a solution, to fix, improve or streamline your website!
The right tech stack can help drive your product to success, making your product easier to build and ensuring it evolves alongside customer needs. Sometimes there isn’t always a ready-made tool available, however as an agency this is something we have taken on ourselves, see below for our custom three most requested tools;
JOHN LEWIS INTEGRATION Our app allows you to integrate your Shopify store directly into John Lewis, providing a seamless link between their back office system and your Shopify store. Find out more here.
IOSS REPORT International accounting causing a headache? We have you covered with a our IOSS reporting app which plugs directly into Shopify, providing your finance team with everything they need to reconcile international orders.
PRODUCT SIZE BREAKDOWN A more common request we’ve had was for an app, that can show in stock sizes on collection pages, helping conversion especially during peak times and for sale periods when sizes might sold out. We can make this simple, yet effective feature effortlessly integrates with any theme