Post date :
Jun 7, 2023
Leveraging UGC with Cevoid
One solution that we've recently explored for our clients is the Cevoid service, which focuses on curating and showcasing UGC in a highly impactful way. Cevoid provides a platform to collect, manage, and distribute UGC across various marketing channels, enhancing your brand's online presence and reputation.
One of the main features of Cevoid is the ability to create shoppable UGC galleries and 'Shop the Look' cards. These galleries can be populated with photos and videos from customers, influencers, and UGC creators and can be seamlessly integrated into your home page, product pages, and other marketing channels. This feature allows customers to directly purchase the products they see in the UGC, creating a direct bridge between viewing and buying.
In addition, Cevoid allows you to automatically collect Instagram UGC posts your brand is tagged or mentioned in. The platform also facilitates inviting customers, influencers, and other creators to upload their photos and videos. This allows your brand to have a continuous influx of fresh and authentic content.
Beyond the website integration, Cevoid extends its functionality to email marketing by providing the ability to build email widgets with UGC and influencer content. This can greatly enhance the appeal of your newsletters and campaigns, delivering authentic, relatable content directly to the customer's inbox.
Another powerful feature is the ability to schedule and publish Instagram posts, Reels, and carousels with shoppable tags. This enables your followers to shop directly from your social media posts, enhancing the customer experience and potentially increasing conversions.
For one of our clients, we implemented Cevoid’s product page galleries. This feature showcases how real customers are using the products in real life. The dynamic product galleries automatically fetch images that contain the product, offering potential customers a tangible idea of how the product might fit into their own lives. The functionality, which pairs posts with products and provides a universal gallery across all pages, is quick and straightforward to set up.
In conclusion, leveraging a service like Cevoid to manage and showcase UGC provides a significant opportunity to build trust, foster engagement, and enhance the online shopping experience. It's an innovative way to utilize authentic customer content and provide relatable, real-life examples of products in use. In our experience, integrating Cevoid has proven to be a powerful tool in enhancing our clients' product pages, improving conversion rates and the overall customer journey.
If you'd like to know more about about the work we have done with Cevoid and more get in touch today!