User-generated content (UGC) plays a critical role in influencing consumers' buying decisions - This rich content type - from customer reviews and photos to influencer endorsements - is the digital equivalent of word-of-mouth recommendations, acting as social proof that builds trust in your brand and its products.

Today at Fashion Circle HQ, we are buzzing with excitement, for one of our stores have been chosen for early access to the Shopify One-Page Checkout. Our dedicated team is currently dissecting this new feature, but while they're at it, we thought it fitting to offer you an in-depth exploration of this cutting-edge addition to the Shopify platform.

One common challenge our clients face is increasing their average order value (AOV). They often come to us seeking solutions, and our most recent project with one of our clients was no different. With their latest collection flying off the shelves, they wanted to capitalise on this and add a way of getting their matching accessories (and other styles) into more customers carts!